The Group

From Spain to Venezuela in 1974, and from a single animal feed plant to an agro-industrial group that today drives Venezuelan producers forward.

Grupo Merino is an Ibero-American group that over fifty years has covered the whole agrifood chain, link by link. Today it puts that experience to work on two fronts: in Venezuela, on the growth of the producer; from Spain, on export fruit for the European market.

  • 1974Founded
  • 2Countries of operation
  • 4Business units

Milestones

Building the chain

1974 to 2000

From Spain to Venezuela

José Luis Merino brings to Venezuela the technical and practical knowledge of Spanish farming, with a clear idea: to strengthen the country’s agricultural sector.

José Luis Merino, founder of Grupo Merino, leaning on a staircase rail inside the animal feed plant, in the 1970s
José Luis Merino, founder of Grupo Merino, at the animal feed plant. Nineteen seventies.

Mersan is born

The group’s first business unit: manufacturing, marketing and distribution of balanced animal feed. It is still the centre of everything that came after.

The animal feed plant in its early days, with the silo tower and the storage shed
The animal feed plant in its early years, with the silo tower and the storage shed.

Roots in Spain

Santa Clara de Arriba starts producing on the lower Guadiana. Spain becomes the other half of the operation, and around that farm the others were added, year after year, up to today’s 300 hectares.

The tiled sign at the farm entrance reading «Santa Clara de Arriba», beside the low stone wall
Santa Clara de Arriba, the founding farm of the estate, in Ayamonte, Huelva.

A conglomerate

Farming and poultry integration join the portfolio, and what was a feed company takes shape as a business conglomerate.

From a company to a group

Every link in the process

The group comes to cover the entire production process, from the field to the consumer. That journey, made link by link, is the experience it works with today.

An operator follows production on a monitor from the control desk and, on the other side of the window, staff in white coats work in the processing hall with the line running behind them
The control desk of the processing hall: every link in the chain, watched closely.

Expansion and modernisation

The group’s infrastructure is expanded and modernised, with an eye on producing more and better.

Inside the animal feed plant, with the steel structure and its platforms, the discharge hopper and the bagging line at work beyond
Inside the plant, with its platform structure and the bagging line.

Putting the experience to work

From 2018 to today

Engineering of its own

IGM is born. The group designs and builds its own infrastructure: engineering, procurement and construction of agro-industrial projects, with its own team.

The group’s farm at dusk, with the row of houses, the electrical substation and the graded yard, and the hills behind
The group’s farm at dusk: its own infrastructure, designed and built by IGM.

The producer at the centre

The group modernises its operation and focuses fifty years of experience on one goal: that small and medium-sized Venezuelan producers find in one place the feed, the genetics, the technical advice and the equipment they used to have to look for on their own. Granja Santa Clara comes into operation in Cojedes, with six houses and 9,000 m² built, producing the day-old chicks sold through the Mersan stores.

Interior of a Mersan store with the service counter, product on display and the motto «Fuerza que mueve el campo» painted on the wall
A Mersan store: the place where the producer finds everything they need.

Today

Venezuela

The growth of the producer: feed, genetics, technical advice and the infrastructure behind it, through a network that reaches the whole country.

Spain

Production for Europe: 300 hectares in Ayamonte, Huelva, growing export-grade fruit for the European market.

Four projects under way, all with the same logic: more capacity for the countryside and for the people who work it.

  • Under development

    Ecopark

    A 105-hectare industrial estate in Tinaquillo, drawn from a blank sheet so that export-grade agro-industry can operate inside it.

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  • Planned for 2029

    Second animal feed plant

    Inside Ecopark, 20,000 tonnes a month expanding the manufacturing capacity of the group’s first business unit.

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  • 2027 to 2028

    A genetics platform

    Granja Santa Clara adds its own hatchery, pullets, rabbit and swine genetics and laying quail, to hand over the animal ready to produce.

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  • In planning

    A destination on the border

    Two hundred and fifty hectares at Agropecuaria del Guadiana, with accommodation, a navigable riverbank and a golf course, between the Costa de la Luz and the Algarve.

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Contact

We work with producers and customers, with suppliers and commercial partners, and with those looking to invest in agribusiness. Tell us what you need and we will put you in touch with the right business unit.

About the group

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