The force that moves the countryside
We support Venezuelan producers at every stage of production: genetics, animal feed, veterinary medicine, technical advice, ongoing training and farm equipment, through a single network.
Let’s talkMersan 360°
The one-stop farm supply store. Anyone walking into a Mersan store finds everything they need to produce, and someone to ask how to do it, with the promise of the best price to produce.
From the farm to the counter
We did not come to retail from outside: we came from the farm. Half a century of fields, plant and industry is what backs the advice given at the counter today.
What we offer
Each pillar solves one part of the cycle, and together they solve all of it: from the chick to the feed, from the feed to the equipment, and from the equipment to the person who teaches you to use it.
- 01
Animal nutrition
The pillar the company was born from and the bulk of the business today: over 30 in-house formulas for 10 species, across three lines.
- 02
Genetics
Ross 308 day-old chicks, produced by Granja Santa Clara Venezuela and sold across the farm store network.
- 03
Veterinary medicine
Vitamins, antibiotics, antiparasitics and biologicals, held to the same quality standard as the feed.
- 04
Technical advice
Veterinarians and animal scientists who support the full cycle: in store, by phone and on the farm.
- 05
Ongoing training
Technical talks and on-farm support, for producers and for our own sales team.
- 06
Farm equipment
Brooders, feeders, drinkers, cages and biosecurity: everything needed to set up a farm and run it.
Animal feed
This is the pillar the company was born from, and it remains the bulk of the business. It is formulated and produced in our own plant, and distributed across the network in three lines.
Alta Energía
Premium line with high nutritional performance, designed for fast-growing animals, pregnant or nursing females, and high-performance stock.
Nutribase
Mid-range line that guarantees the vitamins, minerals and amino acids needed for healthy, efficient development.
Casero
Practical line for everyday feeding in household or small-scale production settings.
Where we are
Three channels working as a single network: our own stores control display and pricing, the franchises multiply reach, and the commercial partners get to hard-to-reach rural areas.
- Mersan stores
- 24
- Commercial partners
- 55
11
Company-owned stores
Run directly by Mersan. They set the standard for the format: what is displayed, how customers are served and at what price.
13
Franchises
Partners who replicate the full model, backed by the Mersan brand, product range and training.
55
Commercial partners
Authorised distributors who take the product where a store cannot reach: inland Táchira, Mérida, Monagas, Barinas and Zulia.
3 opening soonMargarita, Cumaná and San Félix
The store
The sales floor is divided into zones by category, with live animals, supplies and specialities on show. Producers walk through and compare; the vet is there to help them decide.
Identity
Mission
Why do we exist?
To drive the growth of Venezuelan farmers by offering them a complete solution of high-quality genetics, animal feed, equipment, veterinary medicine and specialist advice, standing with them as a strategic partner at every stage of their growth towards more profitable and sustainable production.
Vision
Where are we heading?
To democratise access to agricultural production in Venezuela, bringing Mersan’s programmes, products and solutions to any producer, whatever their size or location, through our logistics network and professional advice, to help them produce better, grow and build a more prosperous future.
Values
What do we believe and how do we act?
01Integrity
On the producer’s side
We always act with the producer in mind first. We earn their trust by being transparent about every price, every product and every recommendation.
02We build a team
People who build a country
We invest in high-calibre people, because those who make up Mersan are the foundation of what we achieve. Being part of Mersan means growing professionally and contributing, through work done well, to building a better country.
03Excellence
We offer the producer the best there is
We are demanding about everything that carries the Mersan name: from the raw materials and the quality controls in our processes, to every product, piece of equipment or solution we select for our stores. We choose with judgement, putting real value for the producer first.
04Perseverance
One sack at a time
Behind every goal and every project there are years of steady work, done one day at a time. Every sack we deliver, every product we make well, is how we build those goals, day after day.
05Innovation
We sow innovation
We bring technology into every corner of Mersan, both in how we work inside the company and in how producers connect with us, transforming a traditional sector from its roots.
The operation
From the plant to the truck: where the feed that reaches the stores and the farm is made.
Contact
We work with producers and customers, with suppliers and commercial partners, and with those looking to invest in agribusiness. Tell us what you need and we will put you in touch with the right business unit.
About the group